SMO (Social Media Optimization) is the process of optimizing your social media profiles and content to increase engagement, reach, and visibility. It involves strategies like content creation, profile optimization, hashtag usage, and audience interaction to enhance brand awareness and drive traffic to a website or business
3 posts /week
Analysis
Analysis of social media set-up ✓
Posts analysis ✓
Audience behaviour analysis ✓
Competitor analysis ✓
Recommendations ✓
Building social media strategy ✓
ORGANIC PROMOTION
Profile Creation/Management ✓
Page Creation/Management ✓
Strategy formation ✓
Hashtag creation and promotion ✓
Monthly creative creation 12
Monthly postings 12
Analytics Tracking ✓
Account Management ✓
Engagement with active communities and groups ✓
Network build-up ✓
Engagement with third-party posts
Content optimization ✓
PAID PROMOTION
Identifying suitable objectives ✓
Identifying target audience ✓
Creation of ad accounts ✓
Budget estimate x
Setting up campaigns x
Ad creative creation x
Daily account optimization x
Setting up sales funnel for conversion objective x
Conversion tracking assisted by Google Analytics x
REMARKETING
Strategy and identification of audience ✓
Installation of remarketing codes (optional) ✓
Creation of audience lists x
Setting up campaigns x
Ad creative creation x
Daily account optimization x
Setting up sales funnel for conversion objective x
Conversion tracking assisted by Google Analytics x
SMO ACTIVITIES
Monthly report generation ✓
Next month’s line of action ✓
CUSTOMER SUPPORT
Email ✓
Email ✓
Chat ✓
3 posts (1 AI video) /week
Analysis
Analysis of social media set-up ✓
Posts analysis ✓
Audience behaviour analysis ✓
Competitor analysis ✓
Recommendations ✓
Building social media strategy ✓
ORGANIC PROMOTION
Profile Creation/Management ✓
Page Creation/Management ✓
Strategy formation ✓
Hashtag creation and promotion ✓
Monthly creative creation 16
Monthly postings 16
Analytics Tracking ✓
Account Management ✓
Engagement with active communities and groups ✓
Network build-up ✓
Engagement with third-party posts
Content optimization ✓
PAID PROMOTION
Identifying suitable objectives ✓
Identifying target audience ✓
Creation of ad accounts ✓
Budget estimate ✓
Setting up campaigns ✓
Ad creative creation ✓
Daily account optimization ✓
Setting up sales funnel for conversion objective ✓
Conversion tracking assisted by Google Analytics ✓
REMARKETING
Strategy and identification of audience ✓
Installation of remarketing codes (optional) ✓
Creation of audience lists x
Setting up campaigns x
Ad creative creation x
Daily account optimization x
Setting up sales funnel for conversion objective x
Conversion tracking assisted by Google Analytics x
SMO ACTIVITIES
Monthly report generation ✓
Next month’s line of action ✓
CUSTOMER SUPPORT
Email ✓
Email ✓
Chat ✓
4 posts (2 AI video) /week
Analysis
Analysis of social media set-up ✓
Posts analysis ✓
Audience behaviour analysis ✓
Competitor analysis ✓
Recommendations ✓
Building social media strategy ✓
ORGANIC PROMOTION
Profile Creation/Management ✓
Page Creation/Management ✓
Strategy formation ✓
Hashtag creation and promotion ✓
Monthly creative creation 20
Monthly postings 20
Analytics Tracking ✓
Account Management ✓
Engagement with active communities and groups ✓
Network build-up ✓
Engagement with third-party posts
Content optimization ✓
PAID PROMOTION
Identifying suitable objectives ✓
Identifying target audience ✓
Creation of ad accounts ✓
Budget estimate ✓
Setting up campaigns ✓
Ad creative creation ✓
Daily account optimization ✓
Setting up sales funnel for conversion objective ✓
Conversion tracking assisted by Google Analytics ✓
REMARKETING
Strategy and identification of audience ✓
Installation of remarketing codes (optional) ✓
Creation of audience lists ✓
Setting up campaigns ✓
Ad creative creation ✓
Daily account optimization ✓
Setting up sales funnel for conversion objective ✓
Conversion tracking assisted by Google Analytics ✓
SMO ACTIVITIES
Monthly report generation ✓
Next month’s line of action ✓
CUSTOMER SUPPORT
Email ✓
Email ✓
Chat ✓
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