PPC (Pay-Per-Click) is a digital advertising model in which advertisers pay a small fee each time someone clicks on their ad. Instead of gaining website traffic organically through SEO (Search Engine Optimization), businesses use PPC to buy visits and get immediate exposure. PPC is widely used in search engines (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter/X), and display networks (banner ads on websites, YouTube ads, etc.).t provides a great return on investment (ROI) and can complement SEO for long-term growth.
Setup Fee: 8500
Monitoring cost (INR): 0-9,000
Advertising Budget: 0 - 50,000 / Month
Full Optimizations: 1 / Month
Ad Groups: Up To 5
Ads per Ad Group: Up to 2 Ads per Ad Group (No A/B testing)
Keywords: Up to 50
Negative Keywords: ✓
Conversion Tracking: ✓
Monthly Reporting: ✓
No Contracts: ✓
Ad Networks: Google
Mobile Ads: x
Call Extensions: ✓
Sitelink Extensions: ✓
Remarketing: x
Monthly Conference Calls: ×
Display / Image Ads: ×
Reports: *
Customer Support: *
Setup Fee: 8500
Monitoring cost (INR): 7,500-15,000
Advertising Budget: 50k-1 Lac/Month
Full Optimizations: 2/ Month
Ad Groups: Up To 10
Ads per Ad Group: Up to 3 Ads per Ad Group (No A/B testing)
Keywords: Up to 100
Negative Keywords: ✓
Conversion Tracking: ✓
Monthly Reporting: ✓
No Contracts: ✓
Ad Networks: Google
Mobile Ads: x
Call Extensions: ✓
Sitelink Extensions: ✓
Remarketing: x
Monthly Conference Calls: ✓
Display / Image Ads: ×
Reports: *
Customer Support: *
Setup Fee: 8500
Monitoring cost (INR): 12,000-60,000
Advertising Budget: 1 Lac-5 Lac / Month
Full Optimizations: 3 / Month
Ad Groups: Up To 20
Ads per Ad Group: Up to 4 Ads per Ad Group
Keywords: Up to 200
Negative Keywords: ✓
Conversion Tracking: ✓
Monthly Reporting: ✓
No Contracts: ✓
Ad Networks: Google
Mobile Ads: x
Call Extensions: ✓
Sitelink Extensions: ✓
Remarketing: ✓
Monthly Conference Calls: ✓
Display / Image Ads: ×
Reports: *
Customer Support: *
Setup Fee: 8500
Monitoring cost (INR): 50,000-1 Lac
Advertising Budget: 5 Lac - 10 Lac / Month
Full Optimizations: 5 / Month
Ad Groups: Up To 40
Ads per Ad Group: Up to 6 Ads per Ad Group
Keywords: Up to 500
Negative Keywords: ✓
Conversion Tracking: ✓
Monthly Reporting: ✓
No Contracts: ✓
Ad Networks: Google
Mobile Ads: ✓
Call Extensions: ✓
Sitelink Extensions: ✓
Remarketing: x
Monthly Conference Calls: ×
Display / Image Ads: ✓
Reports: *
Customer Support: *
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